What are the types of consumer behaviour?įollowing are the different types: Programmed or routine behaviourīuying of regular and daily goods that involve very less money and also minimum research work fits under this type of goods buying behaviour. How a single or a group of consumer behavior does affects the society and the atmosphere and the economy of the nation.Service offered to a consumer also matters in influencing their behavior The consumers also take decisions based on the after sales services and the service provided by the organization and their distributors.The organizations also need to understand how reusing products influences a consumer. The consumer’s behaviour also depends on buying a new products and reusing the old ones.How does a single consumer decision effects a group of consumers that is a group of people, this can include their friends, their family, etc.How should the company improve their marketing strategy and marketing campaigns based on their focused consumer behaviour?.How can you motivate the consumer buying behaviour, helping him make a decision in selecting between products, the importance of their product and how will their decision affect them?.How can you influence the customer with minimum knowledge by educating him about your products and services? The knowledge of the consumer about the products, the industry and your competitors.The consumer psychology is different when they shop and make decisions of spending their money.The environment includes the family of the consumer, their social atmosphere, their culture, etc. Then understanding the environment of the customer is important.You need to understand how does the customer think, reason, feel, and select between the option of products and services offered You need to first understand the physiology of the consumer of a specific class, standard and of a specific market.
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Studying consumer behaviour is a challenge take look at a few challenges that is how can you study consumer behaviour How to study consumer behaviour? In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then implements the plan of making the purchase.Ĭonsumer behaviour is physiological it is human behaviour it can change with the slightest change in the market, the atmosphere and the trend. Now that you know who is a consumer you also must know what is consumer behaviour and how does it affect the organizations.Ĭonsumer behaviour is a physiological process it is all related to the emotions of the consumer. The more active the consumers of the nation the more active will be the nation’s consumer market. You are deciding where to spend your money and on what should you spend your money. This is a decision of buying goods and spending your money. Even buying a packet of chips from a store is being a part of the consumer market as you participate in the buying a packet of chips buy paying a sum for the purchase. The consumer market is where the consumer has the right and the power to make a decision of spending their money. The consumer chooses between competitors and their products.ĭecision making is the power given to the consumer.Įveryone has been a consumer and participated in the consumer market.The consumer decides what they want to buy and when they want to buy it.Many consumers are influenced by marketing and advertisements.The consumer will decide if he would want to be influenced by the marketing strategies and the advertisements of the organization for a product or a service.The decision of buying or not a product in a store or at a shop.The consumer is the decision maker here in the economic system. You can consider all three definitions to define a consumer. A person or an organization who is the final user of the goods and the services produced by a company.Someone again, mind you this someone can either be an individual or an organization that pays a price to use the goods and services of an organization.A person or an organization that is specifically targeted to sell a products or a service of a company.In simple words a consumer can be described as: A consumer is the end user or a target to whom the goods and services are sold. A consumer can be someone who will buy either goods or services or you can also specify the goods and services as economic services or products, or good or commodities. Digital marketing, conversion rate optimization, customer relationship management & others Who is a consumer?Ī consumer need not just be an individual a consumer can also be an organization.
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